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Press Release

NWAC Announces Mother’s Day Awareness & Fundraising Campaign

April 24, 2017 (Ottawa, ON) - In recognition of the special gifts our mothers share with their children and their communities, the Native Women’s Association of Canada invites individuals to celebrate a mother in their life with a Maxine Noel Not Forgotten scarf. Launched on Friday, the “Make NWAC a Part of Your Family This Mother’s Day” campaign will showcase the scarf as a thoughtful, practical gift for mothers that will help them show their recognition of the strength, resiliency, and value of Indigenous women.

“As the national advocate for First Nations and Métis women, we are always increasing awareness of the ways that policy and legislation can be changed to improve the lives of Indigenous women living in Canada,” NWAC Interim Francyne D. Joe reflects. “We do this work in recognition of the power women and girls have to support their communities, pass on their cultural beliefs and values, and shape the future.”

NWAC has been vending gifts featuring Noel’s work since the Dakota Sioux artist donated her Not Forgotten artwork in 2016. “The world we all live and move in, is a place of great and terrible beauty, of wonder, and of tragedy,” says Noel of her series honouring the missing and murdered women of the Indigenous community. “Our women are our heart and our spirit, always honoured, never forgotten”

“I wear the Not Forgotten scarf to many of my engagements and have found it a valuable tool in starting conversations about the terrifying numbers of missing and murdered Indigenous women and girls as well as respectful ways of honouring their lives,” observes Joe. “This Mother’s Day, we’re promoting the scarf as a gift that has meaning and is a part of growing social awareness. It’s colourful, beautiful, and bright, just like our proud adoptive, biological, and step mothers.”

All proceeds from sales of the Not Forgotten scarves go towards NWAC’s work and may be purchased from the NWAC website.

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Media Contact:

For information, or to arrange an interview, contact:

Annette Goerner
+1 (613) 818-6941

Pour obtenir plus d’information ou prendre des dispositions pour une interview, contacter:

Annette Goerner
+1 (613) 818-6941

About The Native Women’s Association of Canada
The Native Women’s Association of Canada (NWAC) is a National Indigenous Organization representing the political voice of Indigenous women, girls, transgender, Two-Spirit, and gender-diverse people in Canada, inclusive of First Nations on and off reserve, status and non-status, disenfranchised, Métis and Inuit. An aggregate of Indigenous women’s organizations from across the country, NWAC was founded on the collective goal to enhance, promote and foster the social, economic, cultural and political well-being of Indigenous women within their respective communities and Canada societies.

À propos de l'Association des femmes autochtones du Canada

L'Association des femmes autochtones du Canada (AFAC) est une organisation autochtone nationale qui représente la voix politique des femmes, des filles, des transgenres, des bispirituels et des personnes de sexe différent au Canada, y compris les membres des Premières nations vivant dans les réserves et hors réserve, les Indiens inscrits et non inscrits, les personnes privées de leurs droits, les Métis et les Inuits. Regroupant des organisations de femmes autochtones de tout le pays, l'AFAC a été fondée dans le but collectif d'améliorer, de promouvoir et de favoriser le bien-être social, économique, culturel et politique des femmes autochtones au sein de leurs communautés respectives et des sociétés canadiennes.