Press Release

NWAC Welcomes Corporate Responsibility as Sponsorships Grow

March 7, 2017 (Ottawa, ON) - As Indigenous issues including health, education, the environment, and justice dominate the headlines, the Native Women’s Association of Canada (NWAC) is tracking intensified interest in supporting Indigenous women’s issues. More organizations and businesses are approaching the NWAC with opportunities for sponsorships, speaking engagements, and partnerships.

The song “This Is My Canada,” to be performed by Grammy and Juno-winning artists as well as A-List session musicians from the Toronto region at the Junos, will be donating a portion of the proceeds from its sales to NWAC. “We’ve received wonderful support from artists like “This Is My Canada” singer/songwriter Jeanette Arsenault and are excited to welcome more Indigenous and non-Indigenous contributions, including performances and revenue shares,” commented NWAC Interim President Francyne D. Joe.

An additional sponsorship opportunity is also fast approaching. “I’m thrilled to invite those who wish to offer their support to NWAC to shop at Simons on International Women’s Day. Along with three other organizations mandated to support the well-being of women, NWAC will be sharing 10% of Simons’ sales revenues from Wednesday, March 8th, 2017. This is the kind of brand with which we see many aligned values, such as being community-oriented, celebratory of individuality and uniqueness, and dedicated to treating employees with fairness.”

“Canada treats corporations as recognized entities with their own rights. More companies are recognizing an opportunity to embrace their status and support reconciliation through sponsoring our work,” added NWAC Executive Director Lynne Groulx.

Joe expanded on the value of sponsorship, saying “A leading national advocate for First Nations and Métis women, sponsors are able to acknowledge their commitment to human rights, gender equality, and ending violence against women through supporting NWAC. NWAC’s strong social media presence can also give brands an opportunity to reach a very engaged community with their message.”

“I predict that these partnerships will grow and we’ll see more involvement in efforts to improve Indigenous’ women’s lives,” Joe concluded.

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