Driving the dialogue on equity, representation, and empowerment of Indigenous Women

Mar 28, 2023
Shining The Spotlight Issue14 WEBSITE COMMS 38

On International Women’s Day on March 8, we launched a week-long campaign called #ChangetheBill. The project reimagines $20 banknotes that celebrate the strength, resilience, and impact that Indigenous women have made on their communities and across Canada. We invited our followers to embrace equity and take a stand for better representation of Indigenous Women, Girls, Two-Spirit, Transgender, and Gender-Diverse People by “changing the bill.” The campaign petitioning to have an Indigenous woman on our currency collected more than 20,000 signatures.

As an accredited member of the United Nations Economic and Social Council, NWAC attended the 67th session of the Commission on the Status of Women in New York. We covered the participation of NWAC’s delegates in high-level discussions during this significant event through our social media channels and press statements (French here).

In early March, we published a press release (also in French) noting that although some progress has been made to align Canada’s laws with the UN Declaration on the Rights of Indigenous Peoples (UNDRIP), the country is still “failing miserably in addressing the ongoing MMIWG[2S+] genocide.” The statement was made while UN Special Rapporteur José Francisco Calí Tzay was on a 10-day tour of Canada investigating the rights of Indigenous Peoples. He will present his findings to the upcoming UN Human Rights Council in September 2023.

We recently published the 17th edition of Kci-Niwesq magazine exploring the theme of economic resilience for Indigenous Women. We highlighted the need for better access to resources, technologies, and education for Indigenous Peoples so they may acquire crucial skills needed for high-demand and high-paying jobs. This issue also celebrated some of the many ways Indigenous Women, Girls, Two-Spirit, Transgender, and Gender-Diverse People achieve economic success.

Our campaigns and events generated 6,123 post-link clicks across social media, which is up 49 percent compared to January’s performance (Feb. 1–28, 2023). Our Black History Month campaign generated 68,806 impressions, 3,671 engagements, and 1,227 video views. The week-long International Women’s Day campaign generated 16,574 engagements and 1,920 video views, which is 179 percent higher than the previous week (Feb. 21–28).

Be sure to follow us on socials to stay up to date on all of NWAC’s happenings and initiatives! Follow us on Facebook, Twitter, Instagram, TikTok, and LinkTree, and be sure to subscribe to our magazine, Kci-Niwesq.