Policy Sectors

Job Posting

Sr. Director Revenue Generation


Reporting to the Chief Executive Officer, the Sr. Director Revenue Generation will manage and grow revenue streams for NWAC’s Revenue Generating activities. The Sr. Director Revenue Generation will work collaboratively with NWAC controllers for overall operations and strategic planning for the Units. The Sr, Director Revenue Generation will recommend actions to improve or redress project progress and provide accurate information to the CEO. The Sr. Director Revenue Generation will liaise with government Officers and facilitate reporting with funders. The Senior Director will also be responsible for the unit’s operations including advocacy and proposal and project and program development.


The Sr. Director Revenue Generation will work collaboratively with the CEO/Executive Team for overall operations and strategic planning for the Unit. The Sr. Director Revenue Generation will also work closely and collaboratively with all NWAC units to develop policy responses to the historic and contemporary issues impacting Indigenous women and girls and the 2SLGBTQQIA communities.


1. Revenue Generation

Main Activities

  • Manage measurable revenue generation programs that drive revenue across the NWAC Social and Cultural Innovation Centre revenue streams.
  • Define goals and metrics for all revenue generation programs including digital marketing programs.
  • Develop and implement promotions and sales strategies for all the revenue streams.
  • Collect and analyze market segment data and to produce reports for senior management based on the analysis.
  • Develop and implement branding strategies for the different revenue streams.
  • Organize, plan, control, and report on the impact of demand creation activities on revenue generation projects.
  • Forecast, measure, analyze and report on the impact of revenue creation activities.

2. Stakeholder Outreach

Main Activities

  • Identify where engagement is required on policy & government relations areas and initiate outreach to the appropriate stakeholders.
  • Develop and maintain stakeholder partnerships and community engagement strategies.
  • Maintain good relationships with Indigenous experts, NIOs, government offices, partners, stakeholders, and members of the public.
  • Engage and network with Indigenous experts, NIOs, corporate/private, public and government stakeholders; and,
  • Contribute to the development of the fundraising strategy and outreach to corporate partners.

3. Research and Data

  • Provide strategic analysis as required to drive improved decision making and efficiency.
  • Identify NWAC’s information requirements and develop analytical models for databases, testing, monitoring and tracking mechanisms to support research and evaluation initiatives, and emerging priorities;

4. Perform other related duties as assigned, from time to time.

5. Supervision of Unit Personnel.


  • Minimum 6 to 10 years’ experience in a fast-paced revenue generation environment.
  • 6 -10ears in a leadership role with experience leading digital marketing.
  • 6-10 years of data analysis and who developed tracking of revenue generation programs for marketing and sales.
  • Extensively worked with proposals, contribution agreements, finance, and people skills.
  • Proven track record of prioritizing and delivering revenue generation results.
  • Proven experience scaling revenue generation programs (e.g., outbound marketing, events, account-based marketing (ABM), etc.)



  • The ideal candidate must have proficient knowledge in the following areas:
  • Experience with managing a diverse workforce.
  • Knowledge of leadership and management principles and practices.
  • Knowledge and understanding of historical and contemporary concerns and issues Indigenous.
  • Understanding and knowledge of Indigenous issues, norms and standards relevant to promotion and protection of Indigenous women’s rights.
  • Knowledge and understanding of Indigenous Peoples in Canada and internationally, their cultures, histories and traditions.
  • Understanding and knowledge of Indigenous issues, and norms and standards relevant to promotion and protection of Indigenous women’s rights.
  • Some knowledge of key issues impacting Indigenous women and girls in Canada and internationally.
  • Some understanding of social policy (including violence prevention and impacts, housing, etc.).
  • Bilingualism is an asset.


The ideal candidate must demonstrate the following skills:

  • Ability to work in fast paced work environment and juggling both short- and long-term priorities along with daily demands
  • Creativity to build innovative programs that engage prospects and optimize marketing dollars.
  • Ability to lead and communicate effectiveness of marketing campaigns to senior executives and to provide recommendations.
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences.
  • Proven record of supporting sales to meet or exceed revenue targets.
  • Team player with cross-functional project leadership skills
  • Ability to leverage technology including marketing automation, web content management, web analytics, and business intelligence.
  • Excellent people management and interpersonal skills.

Personal Attributes

The employee must maintain strict confidentiality in performing the duties of Sr Director Revenue Generation. The employee must also demonstrate the following personal attributes:

  • Time management and punctuality.
  • Respect for and understanding of Indigenous women’s issues in Canada.
  • Dependable and understanding of the importance of meeting deadlines.
  • Honest, sincere, considerate, and truthful.
  • Understanding of the importance of quality work.
  • Approachable, articulate and determined.
  • Resilient, proactive, and positive; and
  • Coachable and adaptable.


NWAC strives to be an employer that properly resources and supports all employees with a conviction to place the employee’s health and happiness along with her or his family first. To that end NWAC, endeavors to provide a clean, safe and secure workplace with various support mechanisms and operational flexibility. The following list includes specific assumptions about the organization’s working conditions:

There may have to travel throughout Canada.

  • Lifting, carrying and managing equipment and supplies may be required.
  • Management may be expected to work odd or long hours on occasion; and,
  • Employees are expected to multi-task with possible interruptions from colleagues and management.


  • Company events
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Life insurance
  • On-site parking
  • Paid time off.
  • RRSP match
  • Store discount
  • Vision care
  • Wellness program


  • 8-hour shift
  • Day shift
  • Monday to Friday

Ability to commute/relocate

  • Gatineau, QC: reliably commute or plan to relocate before starting work (preferred)

Preference will be given to individuals of Indigenous ancestry, please self-identify.

We thank all applicants for their interest in this opportunity. Only those selected for an interview will be contacted.

Accommodations will be provided. We ask applicants to make their needs known in advance.

Please submit resume and covering letter to: apply@nwac.ca

Posting Details

Company NWAC
Location Hybrid remote in Gatineau, QC
Term Permanent, Full Time
Posted Feb 27, 2023